E-ticaret sekt\u00f6r\u00fc a\u00e7\u0131s\u0131ndan bakarsak, Super App haline gelmek m\u00fcthi\u015f bir f\u0131rsat, gereklilik ve ayn\u0131 zamanda risk de bar\u0131nd\u0131r\u0131yor. Markalar Super App olaca\u011f\u0131m derken kullan\u0131c\u0131lar\u0131n\u0131 kaybedebilir ya da hi\u00e7bir y\u00f6ntemle art\u0131ramayaca\u011f\u0131 pazar pay\u0131n\u0131 art\u0131r\u0131p rakiplere b\u00fcy\u00fck gol atabilirler.<\/p>\n\n\n\n
Do\u011fru kurgulanm\u0131\u015f bir Super App\u2019te beklenen en temel iki \u00e7\u0131kt\u0131; uygulaman\u0131n \u00e7ok daha s\u0131k kullan\u0131lmas\u0131 ve kullan\u0131c\u0131 ba\u015f\u0131 gelirin y\u00fckselmesidir. E-ticaret i\u00e7in bakarsak her iki parametre de \u00e7ok \u00f6nemli. Sadece al\u0131\u015fveri\u015f ihtiyac\u0131 oldu\u011funda uygulamaya gelen kullan\u0131c\u0131lar\u0131n her g\u00fcn farkl\u0131 nedenlerle girmesini sa\u011flamak hem kullan\u0131c\u0131 sadakatini (retention) art\u0131racak hem de kullan\u0131c\u0131lar\u0131n harcamas\u0131n\u0131 art\u0131racakt\u0131r. Bir ihtiya\u00e7 do\u011fdu\u011funda, kar\u015f\u0131s\u0131na \u00e7\u0131kan ilk offline noktadan al\u0131\u015fveri\u015f yapmak ya da Google\u2019da arama yap\u0131p, \u00e7\u0131kan reklama t\u0131klay\u0131p al\u0131\u015fveri\u015fi tamamlamak yerine haz\u0131r i\u00e7inde oldu\u011fu uygulamadan al\u0131\u015fveri\u015f yapmas\u0131n\u0131 do\u011fal bir sonu\u00e7 olarak bekleyebiliriz. Bu davran\u0131\u015f da kullan\u0131c\u0131 ba\u015f\u0131 geliri art\u0131racakt\u0131r. SuperApp\u2019in di\u011fer \u00f6zelliklerinin de gelir kazand\u0131rmas\u0131yla birlikte e-ticaret d\u0131\u015f\u0131 gelirler de olu\u015fmaya ba\u015flayacak ve kullan\u0131c\u0131 ba\u015f\u0131 gelir (LTV) daha da artacakt\u0131r.<\/p>\n\n\n\n
Kullan\u0131c\u0131 ba\u015f\u0131 gelirin ciddi \u015fekilde artmas\u0131n\u0131n rekabet taraf\u0131nda y\u0131k\u0131c\u0131 etkisi olabilir.<\/p>\n\n\n\n
\u015e\u00f6yle d\u00fc\u015f\u00fcn\u00fcn, sekt\u00f6r\u00fcn kullan\u0131c\u0131 al\u0131m maliyeti yakla\u015f\u0131k 10 TL olsun, ve kullan\u0131c\u0131 ba\u015f\u0131 geliri de 15 TL. Pazardan daha b\u00fcy\u00fck pay almak isteyen bir e-ticaret platformunun kullan\u0131c\u0131 ba\u015f\u0131na 20 TL harcamas\u0131 gerekir ve b\u00fcy\u00fck para yakmadan belli bir pazar pay\u0131na ula\u015fmas\u0131 m\u00fcmk\u00fcn olmaz. E-ticaret sekt\u00f6r\u00fcne giri\u015fteki en b\u00fcy\u00fck bariyer de buras\u0131d\u0131r zaten.<\/p>\n\n\n\n
Super App\u2019e d\u00f6n\u00fc\u015fm\u00fc\u015f bir E-ticaret platformu ise kullan\u0131c\u0131 ba\u015f\u0131 gelirini 30 TL\u2019ye \u00e7\u0131kar\u0131rsa kullan\u0131c\u0131 ba\u015f\u0131na 25 TL kazan\u0131m maliyetine girip halen karl\u0131l\u0131\u011f\u0131n\u0131 da koruyabilir.<\/p>\n\n\n\n
B\u00f6yle bir matemati\u011fe ilk ula\u015fan, pazardaki t\u00fcm dengeleri bozacakt\u0131r. Bug\u00fcn dev olan \u015firketler, yar\u0131n ortadan kalkabilirler.<\/p>\n\n\n\n
Teknoloji d\u00fcnyas\u0131 art\u0131k \u00e7ok h\u0131zl\u0131 de\u011fi\u015fiyor ve de\u011fi\u015fime ayak uyduramayanlar ne kadar b\u00fcy\u00fck olurlarsa olsunlar pozisyonlar\u0131n\u0131 koruyam\u0131yor. E-ticarette daha \u00f6nce de g\u00f6rd\u00fck, mobile kaymakta yava\u015f davrananlar m\u00fcthi\u015f pazar pay\u0131 kaybetti. \u015eimdi de SuperApp\u2019e d\u00f6n\u00fc\u015fmekte ge\u00e7 kalanlar b\u00fcy\u00fck bir tehdit alt\u0131nda.<\/p>\n\n\n\n
Super App\u2019e yanl\u0131\u015f d\u00f6n\u00fc\u015fenler, kullan\u0131c\u0131lar\u0131n\u0131 anlamayan, do\u011fru okuyamayanlar ise d\u00f6n\u00fc\u015f\u00fcm yolculu\u011fu s\u0131ras\u0131nda da b\u00fcy\u00fck darbe alabilirler.<\/p>\n\n\n\n
E-ticaret \u015firketleri al\u0131\u015fveri\u015flerde kredi vermekten, mikro finansmandan bahsediyor.<\/p>\n\n\n\n
Bunlar g\u00fczel ama Super App i\u00e7in yeterli de\u011fil. Kullan\u0131c\u0131n\u0131n al\u0131\u015fveri\u015f yapma amac\u0131 olmadan platforma girip kullanaca\u011f\u0131 faydal\u0131 \u00f6zelliklere ula\u015fabilmeli. \u00d6rne\u011fin en pratik yemek sipari\u015fini vermeli, taksi \u00e7a\u011f\u0131rmal\u0131, avantajl\u0131 tarifelerle internet aboneli\u011fi a\u00e7mal\u0131. Kripto para fiyatlar\u0131na bak\u0131p al\u0131p satabilmeli, dijital c\u00fczdan\u0131n\u0131 \u00f6demelerde kullan\u0131rken, sigortas\u0131n\u0131 da takip edebilmeli.<\/p>\n\n\n\n
Bu kapsam, birlikte b\u00fcy\u00fcmek konusunda istekli ve inan\u00e7l\u0131 markalara b\u00fcy\u00fck bir avantaj olarak ortaya \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n
Her \u015feyi ben yapaca\u011f\u0131m diyen markalar\u0131n i\u015fi \u00e7ok zor olacak. BarakaTech gibi markalar\u0131 birle\u015ftiren API temelli Super App d\u00f6n\u00fc\u015f\u00fcm platformlar\u0131 da s\u00fcreci \u00e7ok h\u0131zland\u0131racakt\u0131r.<\/p>\n\n\n\n
Mobile d\u00f6n\u00fc\u015f\u00fcm \u201cmobil uyumluluk\u201d ile ba\u015flam\u0131\u015ft\u0131 fakat sonras\u0131nda \u201cMobile First\u201de d\u00f6nd\u00fc. Yani, ne geli\u015ftiriyorsan\u0131z mobil ortam i\u00e7in yap\u0131n, ba\u015fla platformlar da uyumlu olsun ama \u00f6nce mobil m\u00fckemmel olsun. \u015eimdi de, \u201cAPI first\u201d d\u00f6nemi ba\u015fl\u0131yor. \u201cHer \u00f6zelli\u011fin ayr\u0131 \u00e7al\u0131\u015fabildi\u011fi, kolayl\u0131kla d\u0131\u015far\u0131ya a\u00e7\u0131ld\u0131\u011f\u0131 yap\u0131lar\u201d prensibinin olmazsa olmaz oldu\u011fu d\u00f6neme giriyoruz\u2026<\/p>\n\n\n\n